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Home Australia

Meghan Markle and Prince Harry ‘are copying Obamas’ business model’

by souhaib
December 23, 2020
in Australia
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Meghan Markle and Prince Harry are ’emulating the Obamas’ successful business model and will move on to books next’ – but they WON’T do a tell-all on the Firm, claims royal expert

  • Meghan Markle and Prince Harry are ’emulating the Obamas’ business model  
  • Royal couple ‘will move on to creating a book next’, suggests Katie Nicholl
  • But the author says any book from the duo won’t be a tell-all on the royal family 

By Jessica Green For Mailonline

Published: 14:01 GMT, 23 December 2020 | Updated: 14:25 GMT, 23 December 2020

Meghan Markle and Prince Harry are ’emulating the Obamas’ successful business model and will move on to creating a book next’ – but it won’t be a tell-all on the royal family, according to a royal expert.

Speaking to 9Honey, royal commentator Katie Nicholl said having a publishing deal is likely to be the next step for the Duke and Duchess of Sussex after they recently announced their Archewell Audio podcast with Spotify, which followed a deal with Netflix.

Since leaving the White House in 2016, Barack and Michelle Obama revealed a similar business route – with the couple announcing a Netflix deal with their company Higher Ground Productions and soon after, a Spotify podcast.

‘The Obamas’ Higher Ground [production company] was always going to be the business model for the Sussexes and that’s exactly what we’re seeing,’ said Ms Nicholl.

President Barack launched his memoir A Promised Land in November, while his wife Michelle released her biography Becoming in 2018 – so Ms Nicholl suspects Meghan could strike a book deal next.

Meghan Markle and Prince Harry (pictured) are ’emulating the Obamas’ successful business model and will move on to creating a book next’ – but it won’t be a tell-all on the royal family, according to a royal expert

Since leaving the White House in 2016, Barack and Michelle Obama (pictured in 2017) have announced a Netflix deal with their company Higher Ground Productions and soon after, a Spotify podcast

Since leaving the White House in 2016, Barack and Michelle Obama (pictured in 2017) have announced a Netflix deal with their company Higher Ground Productions and soon after, a Spotify podcast

Speaking to 9Honey , royal commentator Katie Nicholl said having a publishing deal is likely to be the next step for the Duke and Duchess of Sussex after they recently announced their Archewell Audio podcast with Spotify (pictured)

Speaking to 9Honey , royal commentator Katie Nicholl said having a publishing deal is likely to be the next step for the Duke and Duchess of Sussex after they recently announced their Archewell Audio podcast with Spotify (pictured)

‘They are just emulating in each step of what they’re doing and that is because the Obamas’ model has worked. It sits very much with the image that the Sussexes are trying to curate for themselves,’ the royal author added.

She said it’s likely Meghan will move in to creating self-help books soon, which the mother-of-one’s a fan of.

President Barack launched his memoir A Promised Land (pictured) in November

President Barack launched his memoir A Promised Land (pictured) in November

However, Ms Nicholl said Prince Harry, 36, and Meghan, 39, are unlikely to reveal anything about their time in the Firm after stepping back from their royal duties and moving to the US with their son Archie.

‘It’s important to remember they are still bound by that pledge to the royal family, to uphold the values of the monarchy, to remain respectful of the monarchy whether or not they are working members of the institution,’ the royal author said.

The Obamas and the Sussexes have known each other for many years and Ms Nicholl suggests it’s likely there’s been ‘some mentoring and possible guidance along the way’. 

The two couples even share the same American agency for their speaking engagements, The Harry Walker Agency. 

It comes after it was revealed that Meghan Markle and Prince Harry, who are currently living in their $14million mansion in California with their 18-month-old son Archie, have signed a lucrative podcast deal with Spotify worth up to £30million. 

Meghan (pictured left) invested in a $28-per-pack oat-milk 'superlatte' business

It was later promoted for free by her LA neighbour Oprah Winfrey (pictured right)

Meghan (pictured left) invested in a $28-per-pack oat-milk ‘superlatte’ business later promoted for free by her LA neighbour Oprah Winfrey (pictured right)

The couple will produce and host their own shows as part of the newly formed Archewell Audio – starting with a ‘holiday special’ that the pail hopes will ‘uplift audiences around the world’.

Spotify has not revealed what the contract is worth, but the streaming service agreed a £75m ($100m) deal with US comedian Joe Rogan in May. 

The Mirror reported the Sussexes would be paid £30million – other sources put it closer to £20million.

The Sussexes’ agreement comes just months after the royals agreed a £100million partnership with Netflix and days after Meghan invested in a $28-per-pack oat-milk ‘superlatte’ business later promoted for free by her LA neighbour Oprah Winfrey.   

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