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El Castor, Edgar Morales, broke the night of December 16 with a piece of news that takes away the smile of those who are happy to show, without filters, their tourist photos on Facebook.
In the Altavoz Turismo program, he said that the ITB Berlin fair (one of the largest events in the tourism industry in the world that in 2019 gathered about 113,500 visitors from 186 countries) was canceled in its face-to-face version due to the advancement of the Omicron variant.
The meeting was scheduled for March 9-13 next year. As an alternative there will be some virtual activities.
Hours earlier, its organizers posted on their website that every effort was made to hold the physical meeting in the German capital, especially in times when the industry requires guidance, inspiration and dialogue.
Prudence and caution were imposed (four months in advance) on the German organizers.
Without a doubt, El Castor is one of those men who walks and runs smiling along the prosceniums of the National tourism and international, that is why he highlighted this surprising news that, of course, impacts in Mexico.
ITB Berlin occupies the third position in the calendar of international tourism fairs for 2022 that the company CREA, a subsidiary of the entertainment giant CIE, forwarded this week by email to eventual participants, who had to pay it nothing more for being in the pavilion from Mexico and looking for business 3,500 dollars.
The fair with which it is intended to start activities next year is the always desired FITUR, in Madrid, Spain, from January 19 to 23, for which $ 3,850 must be paid, followed by ANATO, in Bogotá, Colombia, from 23 as of February 25, which has a participation cost of $ 3,000.
In these days of December, where uncertainty prevails among the cautious and nothing happens among the eager to party, the tourist activity she becomes uncomfortable again.
The harsh winter that is coming in the United States and Canada generates some joy in the tourism service providers of Los Cabos, Cancun, Puerto Vallarta or Ixtapa Zihuatanejo, but this could fade in the coming days with greater sanitary restrictions.
Regarding the realization of FITUR, in a few weeks, it is not known if it will also go from face-to-face to virtual or how many Mexican companies have opted to invest their money to participate in it with face masks in between (the $ 3,850 includes: a work table with two chairs, two exhibitor badges and a label of the exhibiting company).
For now, and due to the Ómicron variant, a good start is not seen for Mexico on the issue of tourism promotion international.
And speaking of business meetings, it’s tourism! recommends to the organizers of the 2022 Tourist Tianguis, scheduled from May 22 to 25, that they put on the web Acapulco and not Acapulto.
alejandro.delarosa@eleconomista.mx
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