Puebla, Pue. Although at the end of 2022 the number of tourists and economic income would grow 10% compared to 2021, it will be until the following year that we can talk about a pre-pandemic recovery, that is, reaching the figures for 2019, explained Alejandro Cañedo Priesca, Secretary of Economy and Tourism of the municipality of Puebla.
In an interview with El Economista, he said that they expect to close the year with 2.50 million visitors, a figure 10% higher compared to last year; Until the last holiday bridge, 2.14 million tourists were registered.
Regarding the economic benefit, he said that it would amount to 5,000 million pesos, an increase of 10% compared to 2021.
“In 2023 we could reach pre-pandemic levels, since 2.90 million tourists were registered and a spill of 6,000 million pesos,” said the official.
According to data from the Poblana Association of Hotels and Motels, he noted, after the recent holiday bridges, some areas of the city reached between 50 and 54% occupancy, because thanks to the promotion that the city council is carrying out, “the city generates more interest Derived from the actions that we are developing (…) We work on the promotion, attention, training, in a greater number of tourist products. We take advantage of the promotion that the state government makes”.
According to the secretary, 61% of tourists arrive at Angelópolis through promotions carried out on social networks and programs in various media.
In addition, 80% of the visitors reside in Mexico and 20% outside the country. The main destinations are, in that order, Mexico City, Tlaxcala, Guerrero, Oaxaca, Morelos, Querétaro, Veracruz, Tabasco, Chiapas, Nuevo León, Baja California and Jalisco.
On the other hand, international tourists come from the United States, Canada, Colombia, Peru, Argentina, Spain, France, England, Poland and Hungary.
Currently, the capital city has an offer of 12,000 hotel rooms and connectivity with flights to Guadalajara, Monterrey, Tijuana, Cancun, Houston, and daily bus connection to Mexico City.
Meanwhile, one of the challenges in the sector is to develop a stronger strategy for the meetings industry, because according to Alejandro Cañedo, there is very strong competition because this branch generates an economic income three times greater than a conventional tourist.
“This industry helps to alleviate low seasons and generates a lot of value chain. In addition, it contributes 7% to the Gross Domestic Product ”, he affirmed.
poblano tables
Recently, the city council launched the Mesas Poblanas program, whose purpose is to continue positioning the destination as a benchmark for cuisine in Mexico.
While in the month of August it received the appointment of Ibero-American Capital of Gastronomic Culture, “recognition that distinguishes the effort made in conjunction with restaurants, hotels, universities and institutes for the promotion of food in Puebla.”
“We are the capital of the gastronomic culture of Latin America. We have the cuisine of Mexico; We have a list of restaurants with local certification called Mesas Poblanas, which is part of the 23 traditional and gourmet restaurants where Mexican food is eaten, which is from Puebla,” said the local secretary.
estados@eleconomista.mx
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