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Sweet’N Low magnate, 89, leaps to his death from luxury Upper East Side apartment ‘after struggling with Parkinson’s’
- Donald Tober, 89, reportedly jumped to his death from the window of his New York City apartment building around on Friday
- The wealthy Sugar Foods CEO was found several hours later in the courtyard of the complex on Manhattan’s Upper East Side
- Sources told the New York Post he was struggling after being diagnosed with Parkinson’s disease
The man who made Sweet’N Low artificial sweetener a ubiquitous staple at restaurants across America has committed suicide at the age of 89.
Donald Tober, the CEO and co-owner of Sugar Foods, leapt to his death from the 11th floor of his plush Park Avenue apartment building in Manhattan just before dawn on Friday, according to the New York Post.
Investigators believe Tober jumped around 5AM. His body was discovered in the courtyard of the luxury Upper East Side complex several hours later.
Sources told the Post he was struggling with Parkinson’s disease.
Tober’s father, Harry, founded Sugar Foods back in 1948.
Tober, who graduated from both the University of Pennsylvania’s Wharton School of Business and Harvard Law School, joined his father’s company in the 1970s – transforming it into multi-million dollar business.
The company became famous for distributing condiments, snacks and sweeteners in bright packets to restaurants and hotels right around the world.
Sugar Foods’ best known product was Sweet’N Low, known for its distinct pink packets.
Donald Tober, 89, is said to have jumped from the window of his New York City apartment building. Pictured: Tober (left) and his wife, June 2019
The wealthy Sweet’N low Magnate was found several hours later in the courtyard of the complex on Manhattan’s Upper East Side (above)
According to Restaurant News magazine, 80 percent of food establishments used Sweet’N Low by the mid-1990s.
Tober was behind the push to place the artificial sweetener
‘Don’s had as much to do with building Sweet’N Low into a household name as anyone ever has with a product,’ Steve Odell, the president of Sugar Foods, once stated.
‘Every packet of Sweet’N Low sold today can be traced back to a single sales call that he probably made or at least had a part in.’
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