Despite the fact that every day more people in Mexico consume audiovisual content through the Internet, figures from the Audiovisual Content Consumption Survey (ENCCA) 2022 edition revealed by the Federal Institute of Communications (IFT) show that open television continues to be the main means of consumption and accessibility of audiovisual content.
Thus, 77% of Mexicans have a television and spend an average of two and a half hours a day watching open television channels, the document indicates, and TelevisaUnivisiona company that emerged at the beginning of 2022 after the merger of the Hispanic telecommunications giants, Televisa (Mexico) and Univisión (United States) monopolizes the first places on this list, since two of its channels, the stars (Channel 2) and the five (Channel 5) appear among the most viewed: the first with a preference of 54% and the second with 42%.
Now, regarding programming, 47% of those surveyed said they tune in to newscasts, 43% movies, 36% soap operas, and the remaining 23% prefer sports and series. Among children’s audiences, nearly 8 out of 10 girls and boys mentioned watching TV channels. open TV and of them, 56% said they watched cartoons or children’s programs, 53% movies and 29% series.
Regarding the service of Pay TV, among the homes that have them, the consumption of exclusive channels stands at 23% and the favorite genres are movies and series. Among the main reasons they indicated for contracting this service is having more content and channel options, while the price was mentioned as the main obstacle to acquiring it.
In contrast, the percentage of people who consume content on networks drops to 53% of those surveyed, of whom their favorite genres are movies (54%) and series (47%). And among the most used platforms are YouTube with 73% of total consumption, Netflix with 46% and social networks Facebook y TikTokwith 24% and 23%, respectively.
In terms of content on demand, Netflix continues to be the master of this category, being a platform used by 90% of the survey participants; followed by Disney+ with 25% and Amazon Prime with 18%.
Thus, despite the fact that Internet consumption increases day by day, TelevisaUnivision can point to their merger as a success, since the audiences have maintained a constant trend in the IFT survey to consume their channels and their content more than the channels of other companies such as TV Azteca and Imagen, once again making channel 2 and channel 5 the leaders of open tv in this 2022.
About the ENCCA
The purpose of the ENCCA 2022 edition is to obtain statistical information and indicators that allow further analysis and reflection on the consumption of radio and TV audiences, as well as the demand for such content on the Internet and, with this, give continuity to the studies implemented. by this Institute in previous years.
The sample size was 8,750 respondents, of which 6,125 are in urban areas and 2,625 in rural areas, with which it is possible to know indicators at the national level.
The survey was conducted during the first quarter of 2022 to individuals seven years of age or older and is available on the Institute’s website and on the Somos Audiencias microsite: https://somosaudiencias.ift.org.mx/.
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