the market of used housing in the country it begins to seek to be detonated by real estate technology companies, called proptech, which is why new ventures are being seen every time not only in the center of the country, but in other regions where there is opportunity. The Tuhabi platform announced the investment of 250 million pesos to consolidate its model in Guadalajara.
According to Tuhabi, this investment will be used to purchase used housing in the city and its metropolitan area, where it intends to commercialize close to 800,000 units, which, according to the firm of Colombian origin, is equivalent to around 70% of the region’s housing stock.
“Guadalajara It has established itself as one of the most important markets for our operation. In 2023 we will bet on continuing to grow in the city and strengthen our real estate portfolio… Our focus on data and technology is aimed at enabling people to make better decisions around their home,” said Gerardo Fernández, manager of Tuhabi Mexico.
According to the firm, which is the division of the Colombian unicorn Habi, the prices of the living place in the area that it intends to cover, they range from 1.43 million pesos to 3 million pesos, which allows the firm to have purchasing power in said areas.
For proptech, with this investment it would have coverage in Guadalajarasome areas of Zapopan, Tlajomulco, Tlaquepaque, Tonalá and El Salto.
Tuhabi’s model is based on being a buyer and seller of used housing in Mexico, where part of the process is done digitally and in 10 days the price of the unit is settled, so that the seller has immediate liquidity.
“Tuhabi transforms a typically complex and time-consuming process that takes up to 10 months on average into one of 10 days, reducing sales times up to 30 times,” said the proptech.
The motive of Guadalajara
In September 2021, Tuhabi announced operations in Mexico in order to be a major player in the country housingespecially for the commercialization of used units.
The firm has searched for the most important markets regarding its business model. In this context, the firm sees in Guadalajara a wide potential for its operation, due to these factors:
- It is one of the most important cities in Mexico and is one of the best connected, in terms of infrastructure, in the entire country.
- It has established itself as the commercial and logistics center of North America.
- The real estate of the city has become more dynamic and there is a strong national and international interest in investing in sectors that combine the rural and the urban in one.
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