A woman who made it her life mission to help woman orgasm has claimed she’s never been busier since moving classes online due to Covid.
Ky Hoyle, who founded Sh! Women’s Erotic Emporium, Europe’s first women-focused sex shop, in London in 1992, had to make the difficult decision to close the shop amid the global pandemic last year.
Having previously run evening classes to help women who were struggling to orgasm and have honest conversations about sexuality and pleasure, she moved her courses online, and has since attracted clients from all over the world including Saudi Arabia, where sex toys are banned under Islamic law.
Appearing on This Morning today, Ky revealed she now teaches up to 500 women a week to climax – including those with medical issues who have struggled for years to have pleasurable intercourse.
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Ky Hoyle, who founded Sh! Women’s Erotic Emporium, Europe’s first women-focused sex shop, in London in 1992, had to make the difficult decision to close the shop amid the global pandemic last year
‘Actually just taking it online has spread our reach, we’re having women tuning in from South America, Saudi Arabia, it’s absolutely astounding what people, they’re searching for real information about sexuality rather than fantasy,’ she told hosts Phillip Schofield and Holly Willoughby.
‘[Before] we were offering classes just in store, so unless you could get to London at 8pm on a Wednesday evening you couldn’t actually come, so that was a good thing about Covid.
‘Obviously having to close the shop was a massive decision and a very sad decision because we loved having those one-to-one conversations with women and that’s where the real honest conversations about sexuality and pleasure happen.’
Ky told how she set up the shop after going on a shopping trip for a sex toy in Soho in the early Nineties, and was disappointed by her experience.
‘I went shopping for a toy one day and found it to be the most alienating and icky experience as a woman because they’re all focused on male pleasure,’ she said.
Ky told how she set up the Sh! shop after going on a shopping trip for a sex toy in Soho in the early Nineties, and being disappointed by her experience
‘We’ve just watched It’s A Sin, and it was around that time, when the whole AIDS thing was happening and we were being told to go and explore our sexuality and actually about the kind of safer sex that we were going to have.
‘I went down to Soho thinking it was my right to explore my sexuality and just found this wasn’t the case. I literally stomped home from that shopping trip really mad that women’s sexuality wasn’t being put at the fore, it was absolutely hidden.’
Investing £700 to set up the shop, it proved an instant success after coveting much press attention for being the UK’s first ever female-focused erotic shop
Ky said she still believes there is a taboo around female pleasure, and feels a lot of porn creates a false reality around sex.
‘There’s so much “fantasy” around female pleasure that is essentially lies,’ she told Holly and Phil.
Going forward, Ky said she will continue to run online classes and attempt ‘pop ups’ when lockdown restrictions are eased
‘It’s not helping women to have full, fabulous sex lives, it’s actually stopping them from doing that… things like porn and the expectation we’ll all orgasm through penetration, that isn’t what happens for the vast majority of women, 75 per cent of women don’t do it that way.
‘One of the most astounding facts is that the true size and complexity of the clitoris was only discovered in 1998. That’s 20 years ago! So it is very much an area that isn’t studied, it is getting a lot better, but there are still massive issues.
‘It’s very difficult to get to the absolute bottom of the statistics but it’s believed only about 35 per cent of women can name their anatomy and understand it.
‘One of our classes is called Becoming Orgasmic because it’s teaching women – and men if they want to – they should be interested in this, in how to orgasm because there’s this whole expectation that we’ll learn to do it naturally and that just doesn’t happen for a lot of women.’
Ky said she regularly receives feedback from happy customers, adding: ‘One of the first letters we had was a handwritten letter that said, “Dear Sh!, after 20 years of marriage and three children I’ve finally had an orgasm.”
Ky told Holly and Phil she regularly receives feedback from happy customers, adding: ‘One of the first letters we had was a handwritten letter that said, “Dear Sh!, after 20 years of marriage and three children I’ve finally had an orgasm”‘
‘We’ve had women coming up to us in the streets hugging us. It’s almost unbelievable.’
She revealed the classes have also helped women suffering from medical issues such as vaginismus, where vaginal muscles tighten up when penetration is attempted, making it difficult and painful.
‘We had a message saying due to our help we made a vaginismus baby, which we were buzzing about, as they were,’ she said.
Going forward, Ky said she will continue to run online classes and attempt ‘pop ups’ when lockdown restrictions are eased.