TrendsWide
Contact US
  • Home
  • Trending
  • Health
  • Life Style
  • NBA
  • Reviews
No Result
View All Result
TrendsWide
  • Home
  • Trending
  • Health
  • Life Style
  • NBA
  • Reviews
No Result
View All Result
TrendsWide
No Result
View All Result
Home Australia

Crocs are BACK! Love then or loathe them… the foam slip-ons are branded the ‘IT-shoe’

by souhaib
April 28, 2021
in Australia
0
Crocs are BACK! Love then or loathe them... the foam slip-ons are branded the 'IT-shoe'
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT

You might also like

Fears the Bondi Covid cluster has spread 60km away as a childcare centre is forced to close

China accused using UNESCO puppet against Australia over Great Barrier Reef world heritage listing

Queensland slams its borders shut to Sydney Covid hotspots


Crocs are BACK! Love then or loathe them… the foam slip-ons are branded the ‘IT-shoe’ of the pandemic as global sales soar 64% to £331m in first three months of year

  • Academy Awards’ musical director Questlove wore gold Crocs to the Oscars
  • Crocs sales have soared in the first three months of this year during lockdown
  • Pre-tax profits grew to £88.2million between January and March this year 
  • Chief executive Andrew Rees expects sales for full year to rise by 50 per cent 

By Emer Scully For Mailonline

Published: 11:09 BST, 28 April 2021 | Updated: 12:41 BST, 28 April 2021

They are the fashion phenomenon that no one admits to wearing.

Yet Crocs sales have again soared as the so-called ugly footwear made another comeback during the coronavirus pandemic.

The Academy Awards‘ musical director Questlove sent fashion directors quaking when he wore a gold pair on the red carpet on Sunday.

And the US-based shoemaker yesterday reported record sales for the first three months of the year with a rise of 64 per cent to £331million ($460million).

Worldwide pre-tax profit grew to £88.2million ($122.5m) between January and March from a previous £13.5million ($18.7million).

Demand is up as far as 210 per cent, according to The Sole Supplier.

The Academy Awards’ musical director Questlove (pictured) sent fashion directors quaking when he wore a gold pair on the red carpet on Sunday

In February, Crocs had predicted an increase in sales of up to 25 per cent for the year, but its estimates have now doubled. 

The brand’s chief executive, Andrew Rees, expects sales for the full year to rise by 50 per cent after people turned to comfort during lockdown at the start of this year. 

The company has long turned to celebrities to promote their footwear – which feature 13 holes on the tops and sides for ventilation.

In 2018, Crocs partnered with rapper Post Malone before working with Justin Bieber and Latin pop-star Bad Bunny. 

Mr Rees said demand is ‘stronger than ever’ in 2021, adding: ‘In the first quarter we achieved record revenues and profitability, with growth in all regions and all channels. 

Meredith Vieira and Mario Batali with host Jimmy Fallon during an interview on October 3, 2013. Chef Batali is wearing bright orange Crocs

Meredith Vieira and Mario Batali with host Jimmy Fallon during an interview on October 3, 2013. Chef Batali is wearing bright orange Crocs

Jared Leto wearing silver Crocs in 2007, when the shoes were at the height of their success in the 2000s

Justin Bieber wearing Crocs in 2019

Jared Leto (left) wearing silver Crocs in 2007, when the shoes were at the height of their success in the 2000s, and Justin Bieber 12 years later

American rapper Post Malone has also worked with Crocs to design his own line of the footwear.The first collection, launched in November 2018, sold out in just 10 minutes

American rapper Post Malone has also worked with Crocs to design his own line of the footwear.The first collection, launched in November 2018, sold out in just 10 minutes

A model walks the runway at the Christopher Kane show during London Fashion Week on September 19, 2016. She is wearing Crocs

A model walks the runway during the Balenciaga show as part of the Paris Fashion Week on October 1, 2017. She is wearing Crocs

Fashion houses including Christopher Kane (left) and Balenciaga (right) have helped Crocs reach record sales during the past 20 years

‘We have raised full year guidance as we continue to see consumer demand for our product accelerate globally.’ 

Online sales have grown 75.3 per cent in the first quarter – making up a third of the total sales for the period.

Revenue rose the most in the Americas, at 87.5 per cent, while a 41 per cent boost was seen in Europe, the Middle East and Africa. In Asia revenue rose by 20.1 per cent.

Crocs, launched in 2001 at Fort Lauderdale Boat Show in Florida, were initially designed to be worn on boats. 

Eastenders actress Maisie Smith spotted leaving Strictly Come Dancing rehearsals wearing pink Crocs in November 2020

Eastenders actress Maisie Smith spotted leaving Strictly Come Dancing rehearsals wearing pink Crocs in November 2020

The odour-resistant resin coating made it a popular choice, and the company initially sold 200 pairs. It has now sold more than 300 million.

To the horror of fashion directors, sales soared in 2006. Tim Gunn, a fashion consultant, told Time magazine at the time:  ‘The Croc – it looks like a plastic hoof. How can you take that seriously?’ 

By 2009 Crocs was heading steadily towards bankruptcy after making a $159million loss on the previous year. It was through brand deals with fashion houses such as Balenciaga the company was able to head back towards profitability.     

Share or comment on this article:



Source link

Share this:

  • Twitter
  • Facebook
  • More
  • Pinterest
  • Telegram
  • Email
Tags: dailymail australia
Share30Tweet19
Previous Post

Microsoft shares remain in a bull market after better than expected third-quarter results

Next Post

Five Nights at Freddy's Security Breach Delayed to Late 2021

souhaib

Recommended For You

Fears the Bondi Covid cluster has spread 60km away as a childcare centre is forced to close

by souhaib
June 23, 2021
0
Fears the Bondi Covid cluster has spread 60km away as a childcare centre is forced to close

Fears the Bondi Covid cluster has spread 60km away as a childcare centre in Sydney's south-west is forced to close after a positive case spent a day there Little...

Read more

China accused using UNESCO puppet against Australia over Great Barrier Reef world heritage listing

by souhaib
June 23, 2021
0
China accused using UNESCO puppet against Australia over Great Barrier Reef world heritage listing

2019: Australian intelligence services conclude that China was responsible for a cyber-attack on Australia's parliament and three largest political parties in the run-up to a May election.April 2020:...

Read more

Queensland slams its borders shut to Sydney Covid hotspots

by souhaib
June 23, 2021
0
Queensland slams its borders shut to Sydney Covid hotspots

Queensland slams its borders shut to Sydney hotspots as New South Wales battles a growing Covid clusterQueensland slams borders shut to anyone from Sydney's hotspot suburbs Anyone entering from...

Read more

UEFA denies Munich mayor’s Euro 2020 rainbow stadium gesture to protest against a Hungarian law

by souhaib
June 22, 2021
0
UEFA denies Munich mayor's Euro 2020 rainbow stadium gesture to protest against a Hungarian law

UEFA has refused a request from Munich's mayor for a stadium to be lit in rainbow colours for Germany's Euro 2020 match against Hungary on Wednesday in protest...

Read more

England march on in Euro 2020, but it’s group stage agony for Scotland

by souhaib
June 22, 2021
0
England march on in Euro 2020, but it's group stage agony for Scotland

Who could England face in the Round of 16? England have won Group D That means they will face the runners up of Group F - the so-called 'Group of...

Read more
Next Post
Five Nights at Freddy's Security Breach Delayed to Late 2021

Five Nights at Freddy's Security Breach Delayed to Late 2021

No Result
View All Result

Recent Posts

  • The euro depreciates after inflation expectations in the US
  • FGR seeks to impute the crime of illegal exploitation of the subsoil to the owner of the El Pinabete mine
  • Johnson & Johnson Inventory Reduced After Ending Baby Powder Income
  • (2) Diabetes Master Key™ Reviews 2022
  • The Sao Paulo Stock Exchange falls 0.47% and ends seven consecutive increases

Browse by Category

  • Australia
  • Automotive
  • Business
  • Celebrity
  • Cryptocurrency
  • Deals
  • Economie
  • Education
  • Euro
  • Forex
  • Gaming
  • Health
  • Life Style
  • NBA
  • News
  • Reviews
  • Sports
  • Switzerland
  • Trending
  • U.S.
  • Uncategorized

Categories

  • Australia
  • Automotive
  • Business
  • Celebrity
  • Cryptocurrency
  • Deals
  • Economie
  • Education
  • Euro
  • Forex
  • Gaming
  • Health
  • Life Style
  • NBA
  • News
  • Reviews
  • Sports
  • Switzerland
  • Trending
  • U.S.
  • Uncategorized

Pages

  • Contact US
  • Newsletter
  • Privacy Policy
  • Terms & Conditions

© 2021 - TrendsWide

No Result
View All Result
  • Home
  • Contact US
  • Privacy Policy
  • Trending
  • U.S.
  • Economie
  • Deals
  • Reviews
  • Cryptocurrency
  • Health
  • Life Style
  • NBA

© 2021 - TrendsWide