Guadalajara, Jalisco. After the process of economic revival, Expo Guadalajara, the enclosure for fairs and exhibitions most important in the country, projects to reach in 2022 the indicators it had in 2019, before the pandemic.
The venue will even bet on a growth in the number of events and occupied area through the creation of its own events management, he told The Economist your president, Federico Diaz Gonzalez.
“We are betting that the weeks we don’t sell, we can design events to fill those weeks and thus raise the occupancy level of Expo Guadalajara,” explained the businessman.
He explained that of the total number of possible events in the industry of fairs, exhibitions, congresses and conventions, the fairground receives only 45% annually, so as of next May it plans to have specialized management and start with the organization of its own events, mainly those related to the Health sector.
economic spill
With the growth in the number of events held, the Expo will not only increase its income by occupying the surface and the days that are free on the site each year, but will also confirm its objective as a driver of development in the state by generating more economic spill to the city.
The exhibition, congress and convention center generates an annual income of close to 22,000 million pesos and contributes two thirds of the economic activity from meetings industry.
In the current context of the pandemic, Expo Guadalajara has an average occupancy rate of 27% per year. Before the global health crisis, the most successful venues in the world reached 60% annual occupancy, a percentage that the Jalisco campus hopes to reach with the new management.
The director of Expo Guadalajara, Juan Gabriel Tamez, commented that in the 21 months since the pandemic, the venue has organized 740 events with 9,500 exhibitors and more than a million visitors.
By 2022, more than 75 face-to-face exhibitions are planned, among them, the largest in the country and the most important in their sector in Latin America, such as Intermoda, International Furniture Expo, Expo ANTAD & Alimentaria, National Hardware Expo, Confitexpo and the international Book Fair (FIL).
estados@eleconomista.mx
