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A graphic designer who created a natural skincare line with no experience in cosmetics is now making $80,000 a month with her industry-leading products.
Kiri Yanchenko had suffered from stress and hormone-related acne for years, but found the side effects of harsh chemicals left her sensitive skin more irritated than using nothing at all.
Determined to find a holistic alternative, the 39-year-old, from Sydney, used her house deposit to pay for scientific research into a natural cure suitable for all skin types.
With the help of a cosmetic chemist, Ms Yanchenko spent five years developing ultra-gentle formulas that target chronic acne and perioral dermatitis, an eczema-like rash that forms around the mouth.
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Sydney graphic designer Kiri Yanchenko (pictured) spent five years developing Australia’s first probiotic skincare range
Ms Yanchenko’s products are specially designed to cure chronic acne and perioral dermatitis, an eczema-like rash that forms around the mouth (pictured: a transformation before and after using the range)
In 2018 she launched Amperna, Australia’s first probiotic skincare range that contains cleansers and serums laced with powerful natural ingredients such as glycolic acid, vitamin B, and a fermented peptide that promotes skin renewal.
That ‘wonder’ ingredient, which also brightens skin and helps to prevent signs of premature ageing, is what Ms Yanchenko believes sets her brand apart from others on the market.
Others including hyaluronic acid, zinc and licorice root extract act as a protective layer on the skin, which staves off bad bacteria and reduces the appearance of fine lines and wrinkles.
Ms Yanchenko told Daily Mail Australia she ‘wants to help people cure their acne naturally without using intense medication like Roaccutane’.
She said her best-seller is the $140 Acne Trio Bundle, which contains a cleanser, exfoliator and lotion that soothe inflammation while strengthening the skin’s protective barrier, making it less susceptible to breakouts.
Amperna is Australia’s first probiotic skincare range that contains products laced with natural ingredients such as glycolic acid and a fermented peptide that promotes skin renewal
Customer photos stand testament to the effectiveness of the products, which are designed to cure adult acne and chronic inflammation
Her products, which are manufactured in Melbourne, boast dozens of five-star reviews from satisfied customers who say they had wasted huge amounts of money on over-the-counter treatments before discovering the magic of the brand.
A nurse from New Zealand who developed a persistent rash around her mouth from wearing surgical-grade face masks said the $95 Soothing Duo was ‘the only thing’ that cleared it up.
A woman from the UK who suffered from adult acne for years said she ‘can’t recommend’ the products enough.
‘I starting using Amperna in a mild flare up and it felt gorgeous on my skin, smells lovely and no irritation whatsoever – very rare for me! Within four days, the flare up was almost completely gone. I couldn’t believe it,’ she wrote on the brand’s website.
The products boast dozens of five-star reviews from satisfied customers who say they had wasted huge amounts of money on over-the-counter treatments before discovering the magic of Amperna
Amperna’s cruelty and chemical-free products are available online, as well as in a handful of independent chemists and skin clinics across Australia.
That predominantly digital presence was a boon for Ms Yanchenko when the government shuttered brick-and-mortar business at the start of the pandemic.
She recorded a huge uptick in sales during the first lockdown in early 2020, when millions of housebound Australians turned to self-care for distraction.
Ms Yanchenko said business has also boomed as a result of constant mask wearing, which has caused a massive increase in inflammatory skin conditions.
‘Our skincare is filled with all the ingredients people need in a simple, straightforward to use format,’ she said.
Ingredients such as hyaluronic acid and licorice root extract strengthen the skin’s protective barrier, making it less susceptible to breakouts
‘It’s ultra-gentle and you know you can trust our formulas because we were in development for so long, over five years.
She said the company has doubled its turnover each quarter since launching three years ago.
‘At the moment we’re [making] about $80,000 a month, sometimes a little less, sometimes a little more,’ she said.
Ms Yanchenko said she hopes to expand her range to include probiotic makeup and hair care in the coming years.
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